People no longer interact with brands from a channel perspective. Mobile has fundamentally changed that. Consumers today use a rapidly evolving set of devices to engage with brands across multiple touchpoints, when and where they want to.
To win with mobile, you need a strategy that considers how your customers want to interact with your brand on every mobile touchpoint. One-off mobile websites or siloed mobile experiments will fail. It’s time to take a strategic approach to mobile and deliver a consistent, holistic customer experience that drives purchasing decisions.
If you aren’t providing a good customer experience on any one of your mobile touchpoints, one out of every two people say they are less likely to engage with your brand again. Ever.
The mobile web is a crucial touchpoint for consumers. Mobile is intimate. It’s immediate. And it’s addictive. We walk, talk, eat, sleep and shop with our mobile phones. A Time Magazine survey shows that 84% of Americans could not go a single day without their mobile phone and 50% take it to bed. Twice as many people would pick up their phone over their lunch if forced to choose.
Designing mobile websites takes much more than optimizing for a smaller screen. You need to know what your customers want to do on your mobile site and what will make them leave. We take the steps to understand your customers and how they want to engage with you on the mobile web. Based on those insights, we design mobile sites with all the features and functions your customers want.
While having a mobile-optimized website helps increase conversions, you shouldn’t limit the focus of your mobile strategy to mCommerce. By enabling mobile capabilities at each stage of the store-shopping experience, you can influence in-store revenue. Smartphones influenced 159 billion of U.S. retail store sales in 2012 and this number is expected to grow to 752 billion by 2016.
Tablet adoption has been fast and widespread. It took Apple 24 years to sell 67 million Macs but only 24 months to sell the same number of iPads. Tablets are expected to outsell notebooks in 2013. Brands who simply replicate desktop or smartphone functionality on tablets are missing out on big revenue opportunities as true tablet sites drive higher conversion rates and average order value than mobile or desktop sites.
The tablet user experience is vastly different from smartphones and desktops. Tablet users want to immerse in content. They want big images. They want to touch. They want to shop. We help you deepen brand engagement and drive purchasing decisions by developing tablet sites that are designed with the latest best practices in design, function, and touch and gesture management.
The mobile web versus app debate is irrelevant. Research from Forrester shows that the more often consumers access the mobile web, the more likely they are to download apps. The question is not “either/or” but rather what content to mobilize on what technology since each answers different needs in different contexts. Brands that want to maximize sales and customer engagement leverage both.
We develop and design powerful native and hybrid apps for all major operating systems including iOS, Android, Blackberry and Windows 8. Applications can include features such as:
Great apps have great design. Windows 8 offers a new approach to design with live tiles on the start screen and full-screen layouts, providing the perfect canvas to create unique and immersive experiences. The app we built for Office Depot takes advantage of the new features and fluid design of the Windows 8 touch-enabled interface.
As mobile technology has empowered consumers to take charge of their own shopping experiences, retailers must integrate digital capabilities into the store experience. Savvy retailers are combating showrooming and driving in-store sales by deploying digital displays and arming sales associates with tablets to provide personalized assistance and better customer service.
We build powerful in-store experiences for any mobile device (tablet, kiosk, etc.) to empower sales associates and drive in-store sales. Tablets can serve as a constantly updated catalog, a point-of-sale device, or as a powerful tool to augment the brand experience and provide better assistance to customers to drive purchasing decisions.
Mobile search will generate 27.8 billion more queries than desktop search by 2016. Mobile landing pages are becoming an increasingly important touchpoint for brands not only because of the sheer number of mobile searches, but because research from Google shows that mobile searches are more likely to take place in the later stages of the purchase funnel.
Through a strategic partnership with a top search provider, we help brands acquire high-quality mobile traffic through advanced search algorithms. We then help you convert that traffic by creating best-in-class mobile landing pages that are designed to drive conversions and sales.
One thing you can be sure about mobile? Change. As technology advances and devices proliferate, we know things won’t be the same tomorrow as they are today. By working with a partner that approaches mobile as a set of integrated touchpoints and a platform that can scale to power limitless outputs, you know you will be prepared for whatever mobile touchpoints the future holds.