The mobile web is a crucial touchpoint for consumers. Mobile is intimate. It’s immediate. And it’s addictive. We walk, talk, eat, sleep and shop with our mobile phones.
According to Forrester Research, mCommerce retail sales in the U.S. shot up 81% to nearly 25 billion in 2012, and that number is expected to quadruple by 2017.
Designing mobile websites takes much more than optimizing for a smaller screen. You need to know what your customers want to do on your mobile site and what will make them leave.
Read this white paper to learn about the top 5 features of next-gen mobile websites.