Presented by: Peter Sheldon (Forrester) & Greg Schmitzer (Mad Mobile, Inc.)
Join guest speaker, Forrester Research, Inc., Senior Analyst Peter Sheldon and Mad Mobile President Greg Schmitzer as they explain how eCommerce professionals can fix the conversion conundrum and improve the mobile metrics that really matter – conversion rates and average order value.
Mobile and tablet traffic is rising month over month, yet conversion rates on these touchpoints remain stubbornly low for many retailers.
Fixing the conversion conundrum is priority #1.
Learn key strategies that will help you drive more traffic to your mobile and tablet sites and how you can improve the metrics that really matter – conversion rate and average order value.