News & Updates
Mattel encourages school spirit via Monster High mobile site
 February 1, 2012 – Toy giant Mattel has rolled out a mobile site for its Monster High brand that features 3D graphics and entices users to show off their school spirit.
Users can access the site by entering m.monsterhigh.com on their mobile browser. Mattel worked with Mad Mobile to develop the mobile site.
"Mattel noticed that there were a growing number of visits to the Monster High Web site coming in from mobile devices and realized that a rich mobile web experience was needed to best reflect the brand," said Ryan Kelly, vice president of sales and marketing at Mad Mobile, Tampa, FL.
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Source: mobilemarketer.com
Mad Mobile Launches the Mattel Monster High Mobile Site
Visit on your smartphone at m.monsterhigh.com
Mad Mobile Launches the Living Spaces mobile site
Visit on your smartphone at m.livingspaces.com
Lenovo's mobile site lets shoppers configure computers
 January 11, 2012 – Every company wants its mobile commerce site to be one consumers visit time and again. In the case of computer manufacturer Lenovo the challenge wasn't just to build the m-commerce site, but to create one that stood out among those of fierce and well-known competitors including Apple Inc., Dell Inc. and Acer Inc.
To do that, Lenovo instructed Mad Mobile, the vendor that built its new site, to include custom configurators for the manufacturer's laptop and desktop computers.
For example, selecting Laptops opens a page where a consumer can choose a specific laptop. From there, a product page with details appears with options to add the item to the shopping cart or to customize it.
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Source: internetretailer.com
Mad Mobile Launches Broder Brothers and Alpha Shirt Mobile Sites
Visit on your smartphone at m.broderbros.com and m.alphashirt.com
Lenovo hooks mobile sales via commerce-enabled site
 January 9, 2012 – Lenovo has rolled out a commerce-enabled mobile site to let consumers buy electronic gadgets while on the go.
Consumers who access the Lenovo mobile site can browse laptops, tablets and desktops and also view deals. Lenovo is using Mad Mobile's platform on this initiative. "By providing a unique mobile commerce experience, Lenovo is better able to engage with consumers and drive new sales," said Ryan Kelly, v. p. of sales and marketing at Mad Mobile, Tampa, FL.
"Lenovo understands that consumers are using smartphones and tablets to shop and browse and that providing a rich and engaging mobile experience is important for conversions and brand building," he said.
> Read Full Article
Source: mobilecommercedaily.com
Mad Mobile Launches Sleep Number Mobile Site
Visit on your smartphone at m.sleepnumber.com
Mad Mobile Launches Lenovo Mobile Commerce Site
Visit on your smartphone at m.lenovo.com
New Mobile Website by Kansas City Steak Company Makes Customers' Lives Easier During the Busiest Time of the Year
 Dec 1, 2011 – The Kansas City Steak Company is making it easier than ever to deliver the steakhouse to family, friends – and perhaps, you – with today's launch of a website optimized for all smartphones. Users can now easily access Kansas City Steak selections of scrumptious meats, sides and desserts, recipes, special promotions, gift ideas and cooking tips.
The mobile site was created to provide on-the-go customers with all the features they enjoy at www.kansascitysteaks.com. The Steak Timer and Recipes iPhone app that launched last year has incorporated this new mobile shopping site within the app. Perfect steaks every time.
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Source: reuters.com
Mad Mobile Launches Kansas City Steaks Mobile Commerce Site
Visit on your smartphone at m.kansascitysteaks.com
Mad Mobile Launches Panera Bread Mobile Site
Visit on your smartphone at m.panerabread.com
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
 July 1, 2011 – Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Barclaycard and Ogilvy. Mobile Marketer is the host.
The second Mobile Marketing Summit will be held Thursday, Sept. 8 in New York at the National Museum of the American Indian, a Beaux Arts Smithsonian museum in downtown Manhattan. Targeting senior executives and decision-makers at brands, ad agencies, publishers, retailers and service providers, the summit is the leading holiday mobile marketing conference.
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Source: mobilemarketer.com
Getting Started — A Brand Marketer's Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition
 June 2011 – When the Apple iPhone was released in June of 2007, it ushered in an era of excitement towards all of the innovative things that an "app" could do. The app, a simple piece of software downloaded onto a phone, took the device beyond talk, text and utilities like email, to higher levels of consumer engagement that came along with sophisticated graphics, video, mapping capabilities and social networking integration. For marketers, the app was an incredible attention-getting device: just having one was PR worthy, and it made mobile marketing tangible to CMOs and CEOs. In contrast, phones had "browsers" capable of accessing the web, but due to painfully slow access speeds and a multiplicity of device formats, content appeared less than optimal. They accessed sites built for computer-based browsers, and content could appear unreadable or a jumbled mess that reflected poorly on a brand. > Read Full Article
Source: mmaglobal.com
Purina engages pet owners via interactive mobile app
 June 10, 2011 – Nestle Purina PetCare Co. is letting pet lovers track the date, time, distance and pace of walks of their furry friends via a mobile app that includes social features.
Users can retrieve the history of their walks and set reminders of when to take their dog out again. The app also features a list of recommended exercises for their dog.
"The strategy for Purina is to reach consumers in new ways and increase brand awareness with pet owners while also promoting a healthy lifestyle for pets," said Sherry Smith, senior vice president of advertiser sales at Triad Retail. > Read Full Article
Source: mobilemarketer.com
The M-Commerce Tipping Point Is Now
 April 27, 2011 – With the age of the PC declared officially over–smartphones outsold PCs for the first time in 4Q 2010–American retailers are all asking the same question: When will the m-commerce tipping point arrive? The answer is, it's happening now. But to emerge as true mobile commerce winners, smart marketers will still need to overcome numerous barriers to mass consumer adoption.
What exactly is m-commerce? To find out, we recently interviewed consumers at America's top retail centers and malls, from New York's Soho and Fifth Avenue districts to The Grove and Santa Monica Place in Los Angeles. > Read Full Article
Source: voices.allthingsd.com
Sencha Touch Spotlight: Mad Mobile and Pier 1 Imports
 March 07, 2011 – Mad Mobile powers mobile websites and mobile commerce applications for top brands and retailers. Mad Mobile's unique platform can quickly mobilize content and functionality from desktop sites without requiring clients to dedicate IT resources. Mad Mobile clients include Suzuki Automotive, TJ Maxx, Marshalls, Lenovo, Hunter Douglas, Disney, and Pier 1 Imports.
Pier 1 Imports is the largest specialty retailer of imported home furnishings and décor. They have grown since opening their first store in 1962 to over 1,000 locations in North America. Pier 1 is a publicly owned company that is traded on the New York Stock Exchange. > Read Full Article
Source: sencha.com
Suzuki focuses on speedy Web experience in HTML5 site design
 January 10, 2011 – American Suzuki Motor Corp. rolled out an HTML5-based mobile site to service car buyers while on the go. Users are able to request a quote right from their device and this functionality serves as a lead generation tool for Suzuki. The information customers provide is sent to the Suzuki dealership closest to them. The dealership can then follow-up.
"It is important for carmakers to have a mobile Web presence mainly because people on the go are shopping for cars and need the relevant information to help them make a purchase decision at their fingertips," said Greg Schmitzer, CEO of Mad Mobile, Tampa, FL. > Read Full Article
Source: mobilemarketer.com
Inmar’s ONiX Platform and Mad Mobile Make Mobile Promotions Easier
 Inmar, a provider of digital coupon clearing and other promotion transaction settlement, today unveiled a new partner on the ONiX digital incentive platform and exchange.
Winston-Salem, NC, October 21, 2010 – Inmar, the nation’s leading provider of digital coupon clearing and other promotion transaction settlement, today unveiled a new partner on the ONiX digital incentive platform and exchange. Mad Mobile, a leading mobile marketing company, works with major brands and agencies to devise mobile strategies and execute mobile programs.
“Mad Mobile has been behind some of the most successful mobile programs in the U.S. and Europe,” said Bob Carter, President of Inmar’s Promotion Services division. “Their web-based platform allows brands to quickly onboard and launch mobile offers that can be redeemed at a network of over 4300 retail locations, now that Inmar’s ONiX is enabling their coupon solution.” > Read Full Article
Source: internetretailer.com
YouTube mobile play confirms HTML5 threatens apps
 A recent announcement from mobile video community YouTube Mobile proves that HTML5 just might mean the demise of applications.
YouTube is revamping its mobile site at http://m.youtube.com, making its mobile application obsolete. This move further validates industry speculation that HTML5, along with better processors and cloud services, might just mean the demise of applications.
"YouTube today sent a clear signal to the market that the mobile brower is maturing," said said Gary Schwartz, president/CEO of Impact Mobile, New York. "Developers need to take heed. It is natural that Google should lead this inevitable trend. Apple is still defending its app-dom, a major part of its iPhone marketing strategy. > Read Full Article
Source: mobilemarketer.com
Mad Mobile runs “Oil Spill Relief” mobile giving campaign Mobile marketing company Mad Mobile has launched the “Oil Spill Relief” mobile giving text message campaign to raise money to aid in the cleanup of the BP oil spill in the Gulf of Mexico.
To participate in the Oil Spill Relief campaign, consumers can text the keyword GULF to the short code 50555 to donate $10. Once a text message is received, consumers will receive a text message in response confirming their contribution—100 percent of which goes directly to the Waterkeeper Alliance and SaveOurGulf.org. "We’re all working together with our Gulf Waterkeepers on the front lines of the BP oil spill to protect the affected communities, protect their waterways and fight for full accountability for BP and others responsible for this disaster," said Marc Yaggi, deputy director of the Waterkeeper Alliance, Irvington, NY. > Read Full Article
Source: Mobile Commerce Daily
Mad Mobile Launches "Oil Spill Relief" Text Message Charity Campaign at the 2010 MMA Forum in New York, June 8-9 Mad Mobile, a leading mobile marketing company, today announced that the Company will participate in the 2010 MMA Forum Conference taking place from June 8-9 at the Waldorf Astoria in New York City. At the conference, Mad Mobile executives will discuss the launch of the Company's mobile web services including the MMA Forum's mobile website which Mad Mobile developed to support the conference.
Mad Mobile will also highlight its "Oil Spill Relief" mobile giving text message campaign to raise money to aid in the cleanup of the BP Oil Spill in the Gulf of Mexico. Mad Mobile is a conference sponsor and will be exhibiting at booth numbber 5. > Read Full Article
Source: www.yahoofinance.com
The Touch-Friendly Web Keeps on Growing
 In December 2009, mobile search engine Taptu found about 326,000 touch-optimized mobile sites on the Internet. By April 2010, this number had grown by over 35%. According to Taptu's latest report, there are now over 440,000 touch-enabled sites on the Web. The annual growth rate for touch-friendly websites is close to 230%. In comparison, Apple's App Store is currently seeing annual growth rates of around 144% and the Android store is growing at around 400% annually.
Growing Much Faster than Expected
In the company's last report, Taptu estimated that the size of touch-friendly Web would reach half a million sites by the end of the year and about 1 million by the end of 2011. Given these new numbers, however, Taptu now estimates that there will be 1.1 million touch-optimized sites on the Web by the end of 2010. > Read Full Article
Source: www.readwriteweb.com
Target debuts first nationwide mobile bar code coupon program
 Target has launched a nationwide mobile couponing initiative that lets consumers redeem discount offers by scanning a 2D bar code at the point of sale.
The retail giant claims that this is the first program of its kind that is available across the entire United States. Target believes that mobile couponing will be a competitive advantage for its brand.
"At Target, we know that our guests are relying more and more on mobile devices, so we’re providing convenient, on-the-go mobile solutions for our guests," said Leah Guimond, spokeswoman for Target, Minneapolis, MN. "Target is the first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones. > Read Full Article
Source: www.mobilecommercedaily.com
Mobile giving to help Haiti exceeds $30 million - Pew study finds that 14 percent of donations made by text message
 In the past 10 days, Americans used their cell phones to send text messages pledging more than $30 million for Haitian relief efforts, according to figures released Thursday by the Mobile Giving Foundation.
The unprecedented use of the cell phone for giving was noted by the Pew Research Center on Thursday. The center said of those Americans who have donated money to help Haiti, 14 percent say they gave money via text message, compared to 12 percent by telephone. Nearly 23 percent said they donated via the Web, and 5 percent did so by e-mail.
Giving donations in person still dominates so far, and "39 percent say they have given in person, such as at a church," Pew found. > Read Full Article
Source: www.msnbc.com
AT&T’s American Idol Framerz allows users to fashion photos within
Idol-themed frames
 First performance of the American Idol’s top 12 contestants is tonight. AT&T (NYSE: T) figured they should prepare a special service for the event, hence they’ve just launched a new service to allow its customers to frame their favorite pictures within an American Idol setting and receive the finished product on their phone via MMS.
The so called “American Idol Framerz” has a frame for each of the top 12 contestants, as well as other Idol-branded images, allowing users with MMS-enabled phones to share some fun.
To “participate”, simply send an MMS with the selected photo to 5454, or uploaded it from AT&T’s American Idol web page. Once successfully uploaded, the images can be resized and moved within the frames, as needed, either on the Web or the phone. Finally, when you tweak the image, you can send it to another MMS-enabled phone.
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Source: www.intomobile.com |
